Hyper tactical how-to guides for software product teams.
No need to reinvent the wheel. SOURCE Guides capture how real people build systems and grow teams in an actionable, step-by-step format.

Less theory, more tactics.
Actionable
SOURCE Guides are written around the specific circumstance of helping teams determine what steps they should take next. No fluff or keyword stuffing, just advice you debate or can act on.
Modular
We recognize that it’s very difficult to adopt someone else’s process wholesale. SOURCE Guides are written in modular steps so that you can take what you need and discard the rest.
Approachable
Our guides are written in a plain, straightforward format so that anyone from early career to advanced professionals can interpret each step and discuss within their teams.
Global
Your users and teams have varying backgrounds and expectations. SOURCE Guides share the experience of Experts from around the globe to help you navigate an every-changing world.
Practiced by the best teams.
No two companies are the same but the best teams have a lot in common. We’ve invited Experts to share their best practices in ways that are easy to understand and follow.









What type of research should you do?
From mechanical engineer at BMW to technical product designer at H&M Group, Avantika shares her framework for conducting design research.


Looking to grow as a people manager?
Chris Chiusano, certified professional coach and product leader at Spotify, advises — take the approach of a career coach whose role is to support each team member in achieving their goals.
Who is the “strategy person” on your team?
Will Millar has seen both sides - multiple agency roles and in-house at PillPack. Currently at Upstatement, he shares how to demystify strategy work and elevate its role within your agency or in-house creative team.


Operating with limited information?
Senior Product Designer at EF Education First, Allison Lenz, gives us a framework for turning unknown unknowns into known unknowns to reduce risk and more confidently determine next steps.
Reactions from our community
I love it all, and this sentence stood out:
Leadership is not about the use of power, nor is it about one’s place in the organization, or the projects they own — it’s about leveraging trust with integrity.
Bravo Seth Johnson

“Leaders can appear at any level of the organisation”.
It’s a very powerful opening sentence! Thanks for sharing the guides.

Wow this is really great content! Thank You!👏🏼

Great write-up here. Karina! I loved how you mixed in tactics that remain scalable over time.

Great Piece! Zariah Cameron. My favorite part is when you say that “you don’t need to have a role dedicated to equity design to start a discussion or to advocate for equity design practices.”

This is great Tonisha! I really love the point about creating a safe space for collaboration.

Awesome piece Zariah, thanks for putting this into the world!

Great reading this, Karina!! Great work!

Insights, breakdowns and reactions.
The SOURCE Newsletter provides exclusive, additional context to help you digest and implement SOURCE Guides.
