Working on digital products within a B2B environment provides the opportunity to learn about business processes as well as technology solutions.
Business goals are the foundation upon which user behaviors are concepted. However, to build great products, teams must switch their perspective from the business to empathize with users.
Principal Designer, Walmart
Justin Hattingh focuses on UI, UX and branding, with an approach that balances audience, business goals and a love for skillfully crafted UI and design systems.